Should you join the 5 AM Club? Why hitting snooze might be better for some

By Katya Poltorak July 14, 2026

What do Jennifer Anniston, Michelle Obama and Richard Branson have in common? 

Apart from the fact that they’re household names, they’re also members of the 5 AM Club, the morning routine that divides the first hour of the day into 20-minute sessions devoted to exercise, reflection and learning. First popularized by motivational speaker Robin Sharma in his 2018 book, “The 5 AM Club: Own Your Morning, Elevate Your Life,” it went viral a couple of years later, leading to 8.2 million posts and views on TikTok by June this year.

“Take excellent care of the front end of your day,” Sharma writes, “and the rest of your day will pretty much take care of itself.”

The idea of getting a head start on the day isn’t new. Before #5amclub was trending, Thomas Jefferson announced his intention to “rise with the sun” and Henry David Thoreau extolled the creative potential of mornings. 

But when 5 a.m. rolls around, do experts think you should fight the urge to hit that snooze button?

Maybe. 

Read more at Northeastern Global News

Photo by Matthew Modoono/Northeastern University

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