Is all learning ‘incidental’? Northeastern professor says that we ‘trick’ our brains into learning

By Noah Lloyd July 15, 2025
Flash cards on a table

When was the last time you sat down and tried to learn something? How did you approach it? Did you make flashcards for hard-to-remember terms and concepts, ask a friend to quiz you on the subject or simply jump into the deep end with a new project?

New research from Northeastern University psychology professor Aaron Seitz suggests that whenever we learn something new — if we’re successful — what we’ve actually done is tricked our brains into a learnable state. He calls this “incidental learning.”

“‘Incidental learning’ typically refers to what we learn without explicit intention,” Seitz says. A good example of this comes from “statistical regularity” in one’s surroundings, he says. 

Read more at Northeastern Global News.

Photo by Robert Nickelsberg/Getty Images

Sign up for CONNECTS.

The College of Science newsletter delivered straight to your inbox.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.