From Experience magazine: Neurogastronomists don’t want to engineer broccoli so it tastes better; they intend to rewire your brain into thinking broccoli tastes better. If they can do that, they could help great numbers of people: junk food addicts, cancer patients whose taste and smell receptors have been damaged by chemotherapy, and people with Alzheimer’s, Parkinson’s and head injuries who have lost their ability enjoy food.

Read the full article at Experience magazine.