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Social Success: A Discussion of the Dos and Don’ts of Social Media

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You’ve been using social media for years to keep up with your friends, but what about networking and trying to get a job?

Jeff Cutler, Lisa van der Pool and Todd Van Hoosear talk about which platforms work best for what, some good practices, and things to keep in mind as you move forward.


Jeff Cutler is a freelance journalist, social media trainer and content specialist who speaks regularly on content marketing, the use of social tools for journalists and businesses, and the best ways to brand your product, service or self. While he curates and writes for more than a dozen blogs, Jeff has written for NPR, The NY Post, Technology Review, Mobile Magazine, Gatehouse Media and more.
Jeff is on the professional development committee of the Society of Professional Journalists and performs multiple training sessions for them each year. He’s also spoken at BlogWorld Expo, SXSW, various PodCamps, dozens of journalism conferences and content events. Jeff has keynoted the Cable Communicators of America annual conference and regularly appears on radio and television programs to provide insight into social media tools.
The most comprehensive way to see Jeff’s world is by going to and looking at his events calendar and writing. You can connect to Jeff via social media channels using the links at the top of his website.
Lisa van der Pool is Director of Media and Content Strategy at InkHouse Media + Marketing. Prior to this she was Broadcast and Social Media Editor at Boston Business Journal. During that time she also appeared on WBZ-TV regularly talking about the top business stories of the day. Prior to the BBJ, Lisa was a reporter at Adweek Magazine. Follow her on Twitter at @lvanderpool.



Todd Van Hoosear is a professional communicator and technologist with more than 15 years of experience in marketing and technology. He is a Fellow with the Society for New Communications Research and a member of the Social Media Club’s board of directors. In addition to his efforts heading up the Boston Social Media Club, Todd has spoken about social media and digital communications at Emerson College, Bentley College, the Yankee IABC, New England Women Business Owners, Public Relations Society of America, Mass Tech Leadership Council, NewComm Forum and the American Marketing Association–not to mention numerous social media events. Follow him on Twitter at @vanhoosear.



banner photo by Jason Howie/Flickr

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